Saundra Lane has been a part of the Baton Rouge Community since 1987. She and her family have always believed in “Community First” and have been very successful with their business by putting our good city ahead of just retail operations. As the owner of The Lane Agency, the full service advertising agency for Gerry Lane Enterprises, it was her vision to advertise the dealership through extensive grassroots and sponsorships – creating a win-win situation for the dealership and our community. Through her leadership, Gerry Lane has consistently sponsored over 400 various local charities and community events in the Baton Rouge area. Let that number sink in – 400! She is the recipient of many marketing and advertising awards, the most relevant being the American Advertising Federation’s District 7 Governor’s Award for Community Involvement.
Saundra has a truly charitable spirit. She has an overwhelming desire to help those less fortunate than herself. This desire and her love of Halloween led her to starting the Halloween Ball, which ran successfully from 2002-2012. The proceeds of the event benefited Our Lady of the Lake Children’s Hospital. It was that relationship which inspired me to make Children’s Hospital one of 10/31 Consortium’s beneficiaries.
Saundra recently moved to Texas but is still very active in her Baton Rouge community efforts with The Lane Agency. She gives ample credit for this to Julie Arinder who now runs the Baton Rouge office. Their teamwork is a blessing to Baton Rouge.
Saundra has a very close relationship with 10/31 Consortium. She has been a sponsor of the Halloween Parade since it began 3 years ago. She was one of the first people I called when I had the idea of 10/31 Consortium and she has been nothing but supportive since. She offers enthusiasm and guidance through our close friendship. Most recently she gave us another gift – the Halloween Ball that she created is the basis and inspiration for our new parade ball, the Ghostly Gala. We intend to honor her hard work in creating the event, and tonight we honor her dedication to the Baton Rouge community by making her our first Community Award recipient. Further, this award from now on will be known as the Saundra Lane Community Award.